Expired products are dangerous for customers. Consumption can not only cause health issues, but the reputation of the brand can also suffer immensely. Knowing exactly when a product will expire especially if it is circulating the market, is a herculean task. Unless, of course, you have medSure. The NFTs remain valid only till the expiry date of the product. When the product expires, the NFT will automatically burn and can’t be utilized again. This will effectively stop its further circulation and will save both, lives, and brand integrity.